Survey - Mason Laney

Pinterest and Gender, Class, Ethnicity, and Social Groups

While I didn't uncover that much about class, ethnicity, and social groups with regards to Pinterest, I did find out a lot about gender. The central theme of my video revolved around the second account I created, in which I stated I was a 37 year old woman.

My initial plan was to select the same topics of interest as my "personal" account when I got to that point in the account creation process. However, on the topic selection screen that it presented me with, almost none of the topics I had previously selected (which happened to be more technology-focused) were available to me now. Pinterest forces you to choose at least 5 topics from a predefined list (it doesn't let you search for topics), and it appears that the topics that appear on the list are pre-selected for you based on your demographic info. Thus, since the account holder was a 37 year old woman, it assumed that she wouldn't be into tech.

I think it is very dangerous for a company to make such assumptions about the identity of its users, especially since Pinterest has a large number of female users.

Pinterest and Identity

Since I hadn't used Pinterest before, both of my accounts were brand new. Thus, I didn't discover that much about my personal data identity, though I did discover things about gender and data identity (as described above).

Pinterest and Data Literacy

I didn't delve too far into the data literacy question in the project. Still, I thought it was interesting that as someone who considers themself very tech-savvy and has lots of experience online but had never used Pinterest before, I actually found it a little confusing at first. Perhaps I am so familiar with the more "traditional" formats of digital media (the types which require layers of prior knowledge, which I happen to have) that Pinterest, which is probably objectively more user-friendly and accessible to a wider variety of people, took a little getting used to for me.

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Thoughts on Vertical Video

The vertical format was challenging in some aspects, but useful in others. Not really thinking about it, I recorded most of my initial footage in a 10.5:9 aspect ratio (I have a widescreen 21:9 monitor, and the window was taking up half the screen). Thus, while not as difficult to integrate into a vertical frame as 16:9 video, I had trouble finding ways to include the footage in visually appealing ways.

I have some prior experience with video editing, and I'm a perfectionist, so I spent way too long trying to figure out how to make the video look good. I didn't like the way it looked when I zoomed in to have it take up the whole screen, so I wanted to try other methods.

I ended up liking my final product. I recorded some new footage in vertical 9:16 and used that for some shots. For others, I found ways to include two simultaneous 10.5:9 videos at once in a manner that made sense (comparing two things or showing different parts of a long process at once). Thus, while I spent a lot of time adjusting to the vertical format, I found that it forced me to be more creative and think outside the box.